Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes.

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Measurement, Analytics a Hot Skill

The Proactive Report

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

How can marketers and PR pros improve their visual content? That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there?

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Digital etiquette.

When and how to follow up your PR pitch

PR Daily

A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. It’s an age-old PR debate: Should you follow up your media pitch? I spoke with some PR pros (and a few journalists) to get their best advice on following up.

Last-minute marketing tips for Valentine's Day

PR Daily

Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Create a digital Valentine’s Day card that customers can share online. Ask fans to write love letters to your brand. Enter the Digital PR & Social Awards.

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How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich.

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7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

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How to get important organization news covered

PR Daily

While PR tactics are subjective, drawing from the research my team at Muck Rack has done, I believe there is a correct order if you want your story to have a lasting impact. Can’t get the media to write about it or want to spread the word further after you’ve earned a media placement?

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution? These backlinks are important to digital PR and marketing for two primary reasons.

Working with Influencers #ViralChat Q&A

The Proactive Report

Write original, in-depth articles. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. #viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night’s topic was working with influencers.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

JackThreads, a fast-growing clothing retailer, writes subject lines that are perfect for getting Michelangelo to open emails: “It’s Baaaaack” and “Stop What You’re Doing … and PARRRTY.”. Growing up as digital natives has given them a unique position in the marketing world.