ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

APRIL 2, 2019

It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. PR Measurement: A Pulse Check on How Communicators Show Value. To place this in context, the largest law firm in the U.S.

Agency 97

Agency Trends Marketing Survey 97

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Host 2: A comparison, any similarities? Results "Elections 2021", "Measures", etc. Mladen Vladimirov: To say the least, the process was reversed.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Brands can measure the impact of digital PR via referral traffic, determining how many leads and corresponding sales came from that traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71