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Marketing Must Fight Fakes

Mindful Marketing

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web.

Ethics 52
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How Should People Feel about Machines?

Mindful Marketing

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time. Yet, he made his mark in the new technological frontier at the time—television.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Frequently people switch between the two disciplines.

Publicity 164
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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 190
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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web.