NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation will come from the upstarts, because they have so little to lose by comparison. One way is to make an employee or division the hero of a variation on the holy grail search. Goliath myth in a narrative about a company founder.

Brand 136

Brand Branding Comparison Storytelling 136

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.

Tools 158

Tools Media Software Analysis 158

Contently - Strategy

DECEMBER 5, 2019

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111