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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. We’ve also speeded thing ups so you can access results faster than ever.

Tools 136
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. Second, the platform is built on modern technology. So, how can it possibly compete? Workspaces.

Tools 160
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

This number includes content creation, distribution, technology, and talent. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Focus on employee education and advocacy. However, there’s still room for improvement.

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