A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
Sword and the Script
MARCH 15, 2022
This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.
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