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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. 2023 is almost over. Now is the time for intelligent promotion.

Trends 182
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge.

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How to Use Newsjacking for Big Links and Coverage in 2024

Buzzstream

Here is how to use newsjacking in your digital PR strategy to win big. Now, let’s look at how teams actually put this strategy into practice. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade.

How To 62
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The 9 Best Media Databases Reviewed By Our Experts (2024)

Buzzstream

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62
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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. It’s a good thing that my new book is bringing major changes to my blog content strategy. The results surprised me.

SEO 100
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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

This allows you to benchmark where you are as a brand in comparison. This will allow you to consider the topics and trends that you jump on for your next PR campaign. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation.

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PR and marketing: What’s the difference?

Public Relations Sydney

As PR professionals we are often asked how public relations (PR) differs from marketing. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy. What about Digital Marketing and Digital PR?