Company Social Media Trade Shows White Paper 
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Media and influencers read analyst reports and white papers, so the reach can become exponential. Companies in related industries can also make great influential partners.
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ImPRessions - Crenshaw Communications
MARCH 23, 2017
The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation. You’ll want to involve the panelists to confirm quotes and keep them apprised of your plans for white papers , videos and bylines.
Polaris
DECEMBER 30, 2014
Whether you work for a large or small company, this debate is important for your brand. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Have a conference, trade show, or other special event to promote?
Sword and the Script
JANUARY 8, 2019
A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons. 1) Soft interviews on your company blog. 3) Reports, ebooks and white papers. 4) Personal social media engagement.
Sword and the Script
OCTOBER 24, 2017
He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.
Sword and the Script
FEBRUARY 14, 2017
For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. Directional Indications of Success. Referrals out.
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