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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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Bucking the Valley Startup Trend

Shift Communications

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. That axiom no longer fits the reality of media. Just as a company can be headquartered wherever it makes sense, a potential PR partner can also be located away from the coasts. Absolutely not. Ben Waring.

Trends 74
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Creating a PR-perfect workspace

Solo PR Pro

Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. Facetime/Skype calls. This is where good lighting comes in, especially if you give media interviews by this medium. A stand-sit or height adjustable desk has also been a trend in many offices and more companies are requesting them.

Skype 78
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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5 Tips to Build Client Partnerships

Solo PR Pro

That means we’ve hashed out client projects on Hipchat and What’sApp, Basecamp and Podio, Skype and GChat, texting and Facetime. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77
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Are we ever going to have a northern PR powerhouse?

Norton's Notes

Sure, we might get a faster HS2 line connecting us better and making our journey to the capital 30 minutes quicker, but will PR companies in the north ever finally be able to take on the established bigger boys in London. Our cost base is obviously lower and Leeds has quite a lot of PR companies up here and some are excellent.

Skype 28
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Power to the People

PR Breakfast Club

Vantage hosts a company-wide paid day-of-service when employees volunteer for a cause about which they feel passionate. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype.