PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. A good training program will help presenters improve their skills.

Training 102

Training Conference Technology Meeting 102

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Fast Company , Bloomberg, Real Simple, People and many other valuable outlets.

Pitching 166

Pitching Travel Journalism Exercises 166

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. But does everyone who holds the reins know how to use it well and exercise good judgment?

Social Media 239

Social Media Crisis Training Media 239