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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 150
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. This will enhance the reputation of the company. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

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Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Remain relevant. “We Humanize digital experiences. Embrace DE&I.

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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. VP and Director of Marketing, Trust Company of Oklahoma . Emily Finley, APR. ” — Marcia Brookey, APR.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Margaret Ritsch, Ed.D.,

System 187
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Accreditation Goes Virtual

PRSay

In preparation for the examination, she took practice tests on various PRSA websites, studied ethics modules and signed up for the online course, participating in as much as she could before her July 8 test date. The company also requires users to download an app to their computer. Ann Peru Knabe, Ph.D., APR+M, is a colonel in the U.S.

Study 156
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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact.