When A Small Business Has A Big (PR) Advantage
ImPRessions - Crenshaw Communications
JUNE 7, 2017
According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. If you can’t dominate the conversation, then change it…or invent a new and narrower one. Everyone likes an underdog.
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