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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. This dispute implies a potential shift in content creation strategies for TikTok marketers.

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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. What is Tik Tok and why is it popular?

Privacy 62
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

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All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

The story broke in the Harvard Crimson and soon went viral. Nearly 40% found positive information like undisclosed leadership roles and community service. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Then the messages started: “These people need copies of your book.”. –John.

Privacy 66
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Best Practice When Using Video Across Different Social Media Channels

Prohibition

social media, social media video marketing , social media networks With the volume of content out there on Instagram, its vital to make sure your videos are well-shot and well-produced to stand out against a sea of other content. Your followers may also receive a notification to watch live, depending on their privacy settings.

Video 62