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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post.

Media 294
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Pitch the Media

PR for Anyone

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. PR FOR ANYONE. The system works!

Pitching 223
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We’re Accepting Applications for our Nonprofit Challenge!

Reputation Us

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area. The winner will be announced by Thursday, December 15.

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A SHIFTer Tries Skills-Based Volunteering

Shift Communications

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. I guess Mommy forgot to media train her own kindergartener!

Local 60
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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The S.W.O.T.