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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. If you successfully build a following, it can be a great way to engage with a community and share ideas. Share in the company Slack.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. Be sure to also visit our LinkedIn Group to share your ideas.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. That’s for both Facebook (58%) and LinkedIn (58%).

B2B 60
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What is the High Point Market? First Time Impressions

wiredPRworks

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 78
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What is the High Point Market? First Time Impressions

wiredPRworks

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.