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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Our guest has had a remarkable career beginning as a newspaper correspondent. It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64
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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Take a peek at the social communities for my biggest client (of 10 years now!), hotel stays) in the city. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). Check on my Sleep Number communities one last time. Sleep Number and respond to about 20 comments and private messages on their behalf.

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Q&A with Robin Carr, Senior Counselor

Landis PR

More recently, I was a part of a wonderful project with Landis’s client Becoming Independent (BI), a Santa Rosa-based non-profit community benefit organization that helps adults with developmental disabilities. My dad was a newspaper reporter, so I grew up with the media in my DNA. At Gap, Inc., Read all about it here.

Sports 52
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How to Generate Leads From Social Conversations

Cision

One of my clients was a hotel located near an amusement park. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts.

How To 198
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Getting hired and ahead in marketing and PR

Stephen Waddington

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. In the "24 Hours" newspaper, I talked about how we went to the Pamporovo ski resort near Smolyan on the first day, and people recognized him.

Ethics 69