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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. Blogging Resources Shonali Burke Writing blogging tips'

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Building better relationships with content marketing

Prohibition

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. engage, educate, sell etc).

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. The Aesthetics of Text: Writing Readable Blog Posts. They wanted the white paper.

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A Three Week Check-In

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? Wanna Subscribe? Shall We Tweet?

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83
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Judging A Blog Post By Its Cover

Waxing UnLyrical

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

This is the ongoing battle cry of all business communities. Writing and development is being sold across markets for far less than it once was. Once we fix those processes – “think like you’re not in marketing/consulting/SEO/processes/whatever” – we can move to this last bit…. Here’s what I want to unpack: 1.