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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Share Relatable Stories.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

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6 Types of Newsworthy Content (That Aren’t Survey-Based)

Buzzstream

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Each of the above examples are great ways to build out authoritative content and create a varied link portfolio (when paired with a digital PR component). How did a trending topic explode on Twitter?

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5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

You do not have to become a viral sensation to be successful! How can you use your product to tie and uplift your community? Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers. What is your man bites dog story? Marry the media. You read right.