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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 141

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Ethics 122

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10 Tips to Become More Likeable


Good communication is predicated on goodwill that you generate with many different stakeholders. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 341

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 140

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign


The ultimate home run is when your ad becomes part of the fabric of your community. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Viral 57

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Trouble is, if you haven’t experienced a crisis you have no idea how exhausting it is when you start your plan.