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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

This gives you more “real estate” to use when actually tweeting. <tweet Creativity is fine, but don’t overdo it. < area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. . < tweet this > 4. <tweet this> 5.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. It’s a treasure trove for remarketing.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. This is the largest PR community in the world. It is like being a painter, it is creative business.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

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