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Behind the Headlines With Laura Braden Quigley

Cision

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Social media can be a great tool for undeclared students to explore majors and possible professions. I’d like to share with you the two main ways that social media has gotten me on the path to declaring my major. The practice of defining your personal brand on social media is key, no matter what your intentions are.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Interview your existing customers to find out more about their demographics, habits, and preferences. What publications do they read on a regular basis?

Strategy 108
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Just like we weren’t when social media came out back in the early 2000s or a decade earlier when we first started having the internet. Listen to the full interview, here. I hope we take advantage of that.

Ethics 82