article thumbnail

Behind the Headlines With Laura Braden Quigley

Cision

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

article thumbnail

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. LinkedIn could also be used to reach out to thought leaders and ask if you could possibly meet up for an interview.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. Listen to the full interview, here. I hope we take advantage of that.

Ethics 82
article thumbnail

Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

After my years of experience in PR and communications, I felt this was something that had to happen and it had to be Indigenous-founded and supported. This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals.

Ethics 81
article thumbnail

How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Interview your existing customers to find out more about their demographics, habits, and preferences. What publications do they read on a regular basis?

Strategy 108