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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. A lot of education also falls somewhere in between.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! The important part of a press release is the proactive media pitching that accompanies a press release. All outbound communications, including paid media, should align with your overall crisis messaging strategy. If, like G.W.,

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. They served me well as I transitioned to the field of higher education… and now back to tech again.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.