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Coming Full Circle – From Tech PR and Back Again

Shift Communications

But, I was armed with a liberal arts education that stressed diverse knowledge, open-mindedness, strong written and oral communications and purposeful decision-making. They served me well as I transitioned to the field of higher education… and now back to tech again. Critical and Creative Thinking.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests. At Prohibition PR, we use proven methodologies to build relationships with our clients.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Develop content that educates and adds value to the customer’s life.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! The important part of a press release is the proactive media pitching that accompanies a press release. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue.