Melissa Agnes

NOVEMBER 30, 2016

This means that it should absolutely be incorporated into your crisis preparedness program. For several reasons, including: This may not be the best means of communication with all of the organization’s stakeholders; Depending on the organization, Legal and Compliance may not agree with this approach, for specific reasons.

System 100

System Crisis Communications Crisis Management 100

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Success is not garnered with a two-month campaign.

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In-house staff are more confident that they can measure the ROI of Digital PR (e.g.

Training 119

Training Digital PR Media Training Education 119

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149