Remove Crisis Remove Measurement Remove Seminar
article thumbnail

How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

This means that it should absolutely be incorporated into your crisis preparedness program. In this week’s #crisisready video , I provide insight into the best way to approach and answer this important cybersecurity crisis question. How has your organization addressed this aspect of your crisis preparedness? Take a look!

System 100
article thumbnail

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A real-time response when the stakes are high.

Video 149
article thumbnail

Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. What is the most important lesson you’ve learned throughout your career?

article thumbnail

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. However, social media (i.e.

Training 119
article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.