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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread. Where PR falls short Even the best PR program is limited, however.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Healthcare Health and wellbeing provision modernisation - visiting a pharmacy or surgery when you’re sick makes no sense. The latter is a huge opportunity.

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