ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

MAY 27, 2017

And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. B before we decided whether or not to renew with AAA.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. The first rule of crisis communication is to acknowledge the problem as quickly as possible. Most companies develop crisis communication plans that deal with several possible crisis situations. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62