PR Breakfast Club
MAY 12, 2014
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
The Hoffman Agency
JANUARY 26, 2022
As the daughter of a chemical engineering Ph.D. In just my first week with Hoffman, I got the chance to get my hands on a bit of every team project, working with my teams to build out several media lists, review pitches, conduct outreach and even draft client emails (gasp!).
Bianchi Biz Blog
APRIL 5, 2021
Whether it was covering coal mining, corruption, health care, labor strikes, chemical leaks or many other bizarre stories, my seven years in West Virginia set the stage for my future career – and I wouldn’t trade those seven years for anything else. What advice do you have for PR people that want to pitch you? E-mail is best.
Bad Pitch Blog
MAY 9, 2006
A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. We’ll go out on a limb and assume the expert works for the “chemical detection system” manufacturer mentioned in the news link. and “US malls” in the same pitch. What’s next?
Waxing UnLyrical
JUNE 28, 2018
Is it any wonder these opening pitches were barely memorable? They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include [a, b and c] ….
PR Conversations
NOVEMBER 5, 2014
I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. Since that experience, this has been my own essential test for internal communications. Nevertheless, generally, it’s a good test. Spelling out the IC recipe for success.
Bianchi Biz Blog
JUNE 21, 2022
I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. I am not an expert.
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