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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

Whether it was covering coal mining, corruption, health care, labor strikes, chemical leaks or many other bizarre stories, my seven years in West Virginia set the stage for my future career – and I wouldn’t trade those seven years for anything else. What advice do you have for PR people that want to pitch you? E-mail is best.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Is it any wonder these opening pitches were barely memorable? They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. A Look at Compelling Corporate Stories. We have [x] practices and specialize in [y]. And so on …. Stories stick.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks.

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Bianchi Biz Blog

Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. What advice do you have for PR people that want to pitch you? Have a good angle.

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