5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Bianchi Biz Blog

MAY 16, 2024

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

NewsWhip

APRIL 17, 2023

Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading. The members within those communities are also highly engaged. Reddit is different.

Reddit 147

Reddit Report Chemicals Sports 147

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164

Consumer Brand Branding Marketing 164

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Karen Freberg

NOVEMBER 15, 2020

First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing. With that being said, it brings up the the need for our community to have more resources and opportunities for book writing. Write about it.

Writing 105

Writing Chemicals Conference Resources 105

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Crisis Management Television 249