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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Do a little research on if the brand you are pitching would care about the news.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today?

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Key Takeaway?—?Think

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. In today’s digital age, a well-designed piece of print media can feel like a miracle. You want to discover this place like a local would, right?

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DO Go Digital.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

Traditional media is written only, or mainly by journalists, people who know well how to check the credibility of an information and rarely impose their opinion, when they comment they do it with arguments. Remember how he came out of a very difficult and almost - seemingly - impossible situation. the most important thing is.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. To stand out, you’ll need to explain – succinctly – how your product or service saves time and increases convenience. Rich Young | Student Transportation Inc.

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