Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics.

Pitching 89

Pitching Report Software Survey 89

Cision

NOVEMBER 1, 2016

My Boss Only Wants Media Placements. Let’s talk about this honestly, shall we? But what if that media placement doesn’t result in any business for your company? In the PESO model, media relations is still a key element—but we make it work harder, and pair it with other lead-generating PR activities.

How To 120

How To Software Analytics Google 120

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

JULY 26, 2016

. “Satellite media tours are a great vehicle to reach a large amount of viewers, listeners and readers within a short window of time,” explains Risa Chuang, Director, Media Relations at MultiVu and the author of Media Tour Boot Camp , our newest how-to guide. “A Risa recommends these tips. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40