ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand. One gratifying aspect of the partnership is that long after our financial contract ended, as a legitimate expert, she still mentions the app when appropriate.

How To 120

How To Wireless Retail B2C 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

AUGUST 17, 2017

First, what we love about the list is the terrific PR achieved by the creator, financial news website 24/7 Wall Street. ” No one is immune to the “wisdom of the crowd,” 50 million of whom rank topics comprising pop culture, sports, politics, brands and lifestyle every month. This list was everywhere.

Wireless 136

Wireless Sports Healthcare Financial 136

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is data from We Are Social’s Digital 2019 Global Digital report.

Publicity 79

Publicity Community Pinterest Reputation 79