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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60
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Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. I have two.

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PRoust Questionnaire: Helen Slater

PR Conversations

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. No, not really.