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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? What advice do you have for brands looking to stand out in the marketplace?

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How to Boost PR Campaigns With Social Data

Beyond PR

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Understand How Your Social Campaigns Drive Value.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee made urgent recommendations in its report Disinformation and ‘Fake News’ published in February 2019. It was also a time of incredible innovation.

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 13) Mike Stelzner.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!