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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Tell customer stories.

B2B 170
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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. For example, PR should monitor the media, while customer service and marketing might monitor social media, customer calls, etc.,

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

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What Is Crisis Management And Why Its Important?

Prohibition

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI.

Ethics 98
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Next week we are going to have a whole brand new lineup. Dave Oates: Yeah, be well.

Crisis 78