ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. This idea could certainly work in another vertical for a brand with the moxie to pull it off.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52