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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 166
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. Branded Channel. In this post, we are trying to simplify it. An Exceptional Video.

YouTube 156
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Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. Looking at your social media presence, I can see that your brands have been more active over the past few months.

Chemicals 188
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4 Things Big Pharma Can Do About Medical Marijuana

Cision

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120
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Interning at Hoffman: PR with Flavor

The Hoffman Agency

As the daughter of a chemical engineering Ph.D. My listed responsibilities included just coordinating and communicating with guest speakers, but I loved it and quickly volunteered to manage the club’s social media accounts, market/plan club events and own all direct communications to students, faculty and alumni.