Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Tori Sabourin.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

NOVEMBER 7, 2014

Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. The trouble with having lots of data is determining which to use and how to determine the metrics of success. The book then covers objectives, channels, KPIs, and tools.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

OCTOBER 1, 2015

No recipe books, no Pinterest, no “phone my mom” option. When contestants begin a Food Network’s Chopped challenge, they are given a basket of random ingredients and asked to make an entrée. The concoctions created with seemingly unrelated ingredients must flow directly from the minds of the chefs. Did they get a guidebook to follow?

Big Data 60

Big Data Data Pinterest Storytelling 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. If you’re a data-driven PR shop, you may have a head start on what AI could do. “Humans build trust with humans — not bots.”. While some in the profession loathe to hear it, it’s not far-fetched.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. As you may have inferred, learning about strategy is more than reading a book or a blog post; it takes time and experience in your field.

Communications 60

Communications Analytics Infographics Data-Driven PR 60