Shift Communications

NOVEMBER 7, 2014

Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. Who will benefit most?

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 10, 2014

petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have.

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Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Agency How To Data-Driven PR Data 60

Shift Communications

OCTOBER 1, 2015

No recipe books, no Pinterest, no “phone my mom” option. The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The same can be said for marketing.

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Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Chris Lynch oversees Cision’s global marketing teams.

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Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. As you may have inferred, learning about strategy is more than reading a book or a blog post; it takes time and experience in your field.

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Communications Analytics Infographics Data-Driven PR 60