Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Tori Sabourin.

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Shift Communications

NOVEMBER 7, 2014

Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. The trouble with having lots of data is determining which to use and how to determine the metrics of success. The book then covers objectives, channels, KPIs, and tools.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

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Agency How To Data-Driven PR Data 60

Shift Communications

OCTOBER 1, 2015

No recipe books, no Pinterest, no “phone my mom” option. The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The post Beets, Tomatoes…Big Data?

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Big Data Data Pinterest Storytelling 60

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

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Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

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