Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Tori Sabourin.

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Shift Communications

NOVEMBER 7, 2014

Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. The trouble with having lots of data is determining which to use and how to determine the metrics of success. The book then covers objectives, channels, KPIs, and tools.

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Shift Communications

OCTOBER 1, 2015

No recipe books, no Pinterest, no “phone my mom” option. The post Beets, Tomatoes…Big Data? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. When contestants begin a Food Network’s Chopped challenge, they are given a basket of random ingredients and asked to make an entrée.

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Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

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Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

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