Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 103

Interviews Publicity Technology Social Media 103

Stephen Waddington

JUNE 22, 2017

FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. The latest phase of the project seeks out insight on the value of public relations when implemented as a strategic management discipline.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Conversations

APRIL 16, 2015

At the beginning of his talk, Ewen described how in the 20 th “Century of Self” Edward Bernays was convinced that only “ the intelligent few” * — i.e. , the ones who had an ability to mix words, images and pseudo events à la Daniel Boorstin (think of the 1962 book, The Image: what happened to the American dream?

Policies 40

Policies Public Affairs System Web 40

PR Conversations

APRIL 16, 2015

At the beginning of his talk, Ewen described how in the 20 th “Century of Self” Edward Bernays was convinced that only “ the intelligent few” * — i.e. , the ones who had an ability to mix words, images and pseudo events à la Daniel Boorstin (think of the 1962 book, The Image: what happened to the American dream?

Public Affairs 40

Public Affairs Policies System Government 40