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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It’s in a cafe in Berlin. Not anymore.

Marketing 239
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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Sales of physical books are once again on the rise. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60
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28 Observations from 28 Months as a Solo PR

ZudePR

9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. When I’m done, I flick back through the book again and write up what I’ve learnt from it. Yes, there’ll usually be some subtle salesmanship in there but hey, that’s fine with me. As well as blogs. And read with intent.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well.

Digg 104
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Just as work needs to be broken down into manageable chunks, so must workflow improvement. How about the communication for your next corporate event?

How To 60