Books Community Fashion Print 
ReimaginePR
MAY 30, 2015
Press kit used to mean kits meant exclusively for print outlets and technically it still does. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.
Waxing UnLyrical
MAY 9, 2011
A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish. I’ve expressed my sadness about legitimate music-sharing sites being shut down by Google’s pursuit of piracy, and about the Google Books debacle infringing upon the copyright of thousands of authors and photographers. It’s magical.
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PR Conversations
JULY 17, 2014
It is a long-running and successful campaign that still resonates in our New Zealand community. He has a knack of making me laugh out loud, which I don’t normally do with humorous books. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Who is your favourite writer?
Waxing UnLyrical
SEPTEMBER 30, 2010
Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Read Me On BNET Watch Me In Action Book Me!
Sword and the Script
MARCH 1, 2022
I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books. click image for higher resolution).
Cision
MARCH 24, 2017
Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. My favorite book is…. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.
Sword and the Script
APRIL 24, 2018
When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. 1) You must make deposits before you can withdraw.
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