Books Branding Insurance Storytelling 
ImPRessions - Crenshaw Communications
MAY 28, 2019
Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? That’s the title of the book he’s co-authored with daughter Reiko Scott, which offers a unique intergenerational perspective.
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.
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Burrelles Fresh Ideas
MARCH 19, 2024
With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture.
wiredPRworks
JUNE 5, 2018
Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? For each book sold, Matt will donate $1.00 Digital Marketers Sound Off Highlights.
ReimaginePR
APRIL 4, 2015
The first four hotels we drove to were booked. We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance'
Stephen Waddington
MARCH 24, 2019
He’s also an inspiring storyteller and author. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. The next Comms School session at 630pm BST on 2 April will cover how to build a personal brand online. It’s a recommended listen. ??
Sword and the Script
JANUARY 14, 2020
It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Data collection about your car – and how you drive and where you go.
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