Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team. When should you consider hiring a PR firm.

Corporate 60

Corporate Communications Web Creativity 60

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Too often the perfect plan that meets all your needs is not in your budget.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. Outrageous PR Stunts That Work,” what’s your favorite PR stunt or campaign of all time? Also, Taco Bell got it right.

Interviews 54

Interviews Financial Social Media Crisis 54