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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2) Blogging benchmarks. . >>>

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Creative employee communications.

Marketing 174
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What is a Press Release and Why is It Important?

5W PR

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. .

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

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New Fronts in Crisis Management

Flatiron Communications

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. There are simply too many other “media” to neutralize even the most shocking, well-documented news report. This no longer is the case.

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Email – Forgotten Communication Powerhouse

PR Fuel

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. When people sign up or subscribe, they should receive a welcome email from your business. This is as equally true online as it is in real life. Would you open it?

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence. Simplify Translations.

Writing 72