ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. But where do PR teams find third-party influencers? Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How will this affect client content strategy, events, customer service, SEO , and more? Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. People drop their phone and turn to the search engine to look for a repair shop.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Chris Schmitt ( @ChrisSchmittEsq ), the Global Marketing Director at Pentair (formerly ERICO). Inbound Marketing Can Work In Any Industry.

Marketing 45

Marketing Engineering Resources Consumer 45

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48